An Integrated Tradeshow Booth

Every action that we now undertake is or can be integrated with a larger campaign. The only limiting factors being our own imagination, and if it is realisable computationally. Below we share our insights into how you can look at your exhibition space differently when designing your next booth.

Realise that integration provides economies of scale, excitement in your space and transparency of your message

In a trade show display design when we go six meters high with inset back-lit marquee picture cube performing as way finders, consolidated presentation areas as enthralling engaging elements, towering messaging collaborating with brand performance we can proudly attest to the fact that we have achieved efficiency in economics, engineering in scale and artistry in form.

Design experts view in utilising space for a better showcase

In a small island setting, always design for the core — 6m x 6m — however, look at ways to expand to 6m x 9m or 6m x 9m.

What are the benefits for you, you ask? Use the additional space to invite your product advocates to use it for broadcasting live to their channels. This way, your brand gains the ‘name and fame’ and your space will be perceived as the ‘happening place’.

High-order intelligent booth design in a low order pecking arrangement

What does this mean?

Simply put; if you are exhibiting in a venue for the first time, you will be given a space, back in the show hall, against a wall or surrounded by few inline exhibitors. You will not get any prime location. They are usually taken up by the brand exhibitors who have been exhibiting for a while.

What should you do? How do you design for this space?

Apply computational ways of thinking to design, experimentation and expression

Go against the grain. Instead of accepting, that what it is — think of it this way — you have been given the opportunity to highlight the whole area in the back (or wherever). You can now rock this space. Form an alliance with your neighbouring inline exhibitors. Encourage them to come use your space. You are an ‘island’ in the midst of the inline exhibitors. So, act like one.

Get into the act of hiring some speakers or better yet, shine the light on your booth staffers. Integrate their knowledge and inspire them to do some public speaking for your brand, in your space. They will love it because they get to explore their intelligence and integrate it with the over-arching brand presentation.

Use integration as a stylistic expression to problem solving.

Change your paradigm of thinking, not because new tools are available. Because you are exploring computational ideas.

What does this mean?

Products always gains meaning when used in context. Today, you have more computing power in your hand held device than the rocket that was sent to moon. Yet, do you use it? The short answer is NO. Perhaps, you do not know the various ways that this device can be integrated into your daily life. The key word is INTEGRATION.

Monetise your island space and show them the art of using your product.

They do not need to know the science of the product. They need to know the context in that which it can be used. Your exhibit design is ONLY the stage for the performance of your art.

LAH-CAL is pleased to announce our new production facilities in Myanmar. From exhibition stands to congresses please contact mice@lah-cal.com for your next event in Myanmar.

Key Exhibition Stand Design Trends in 2016

Keeping up with design trends is a never-ending job. Over the last six months we have been fortunate to deliver eighty plus exhibits in EMEA & Asia, giving our team the chance to observe various types of attendees and how exhibitors are trying to adjust to them. Many trends for exhibitors can come from everyday occurrences like attending live events, museums or just about anything that involves engagement. Over the next few months will share key trends we see influencing exhibition stand design in 2016.

Standing out of the Jungle being creative:

In some form or fashion, to survive, we have to be in the art business. As we move from the Information Age to the Conceptual Age, Creativity is the Currency of Choice. For an exhibit to flourish in this age you cannot not be but creative. Creativity in function, creativity in data, creativity in logic, creativity in resources; all join forces to give you the edge that is needed for your brand to forge a path of its own. This leads to magic and fantasy, in our digital world of diminishing attention span and decreasing sensitivity to emotional cues a trip to the Neverland might be the answer to get over this cultural anxiety that we face in our strive to connect with people.

By creating an environment, unlike our own, fantasy fosters an opportunity that cannot be found outside your exhibiting space. Just as Wendy’s stories lead Peter to her window and they enter into the world filled with fairy dust, mermaids and crawling pirates – your exhibit design can be a fantastic vehicle for presenting your products and services in a brand new light. Because, fantasy offers you and your audience to escape the confines of everyday reality and look back on the world, free from the rules and assumptions that drives the usual business environment.

Creating Fantastical experience is especially true when you are competing with the digital buyers and internet sellers. We make our decisions emotionally (and, to varying degrees, unconsciously), and then let our rational processes justify that decision with facts. Taking advantage of your venue, you are activating the experiential sequence of the right brain function thus gaining attention and interest.

Take the afternoon or the week and go fantasie!

Lah-Cal for exhibition stands and more – mice@lah-cal.com

“Why do exhibits cost so much?”

That question comes up with potential new clients who are in a growing company and want to make a big splash at their next show, so they’re looking at getting a new custom booth.

It also comes up with companies that have been hand-crafting their booths for years, but are ready to have a better look with their brand, along with well-planned and executed storage, meeting, product display and demo areas in the booth. But when they’re told the price of those potential exhibits, that question lingers: Why do they cost so much? At least that’s their impression. But it is true? Do exhibits really cost a lot?

It’s not a hard conclusion to come to, especially if you’re not familiar with average costs in the exhibit industry. After all, when you learn that companies can spend a quarter of a million dollars on a custom 40 x 40 tradeshow booth, you think, “I could build a house for that money and it would last a hundred years!” That exhibit might last three years, or five, depending on the company’s needs and budget and other factors. And if it does, that company has certainly gotten their money out of their investment.

Make no mistake; a new tradeshow booth is an investment. But with a custom booth (and even with more modular ‘off-the-shelf’ booths) a lot of different people have their hands in the creation. Just like that 4 bedroom, 2 bath house with a double garage that requires a builder , architect, electrician, plumber, roofer, etc., an exhibit needs a booth designer, graphic designer, production/fabrication team, marketing team and a project manager to guide the project from start to finish. Do not forgot the fees paid to the organiser/ exhibition venue that include insurance, electricity, etc.


Costs add up, and typically the biggest cost is labour. Things don’t just happen by themselves. Graphics don’t magically appear; designs don’t hop out of bunny holes. Everyone on the project gets paid. It’s a good bet that when you hire that team, you get access to expertise that adds up to dozens if not hundreds of years of combined experience in design, fabrication, project management and production.

But still, you say: a 10-foot inline exhibit that can cost anywhere from five or ten to twenty thousand dollars brand new? How is that possible?

As you go through the process, you’ll be looking at custom materials, printing, design and the labour to put it all together. And chances are in Europe/Asia you are hiring domestic talent, which will be higher priced than importing a pre-built exhibit from overseas that you found on the internet. Of course, you could buy a lower-cost version of the same exhibit and save ten, twenty, thirty percent or more. But what happens when something breaks down on that imported booth and you need to replace a part? It’s probably much easier to call up your exhibit house or rep and ask than it is to track down a manufacturer in US or Poland. So now where does that savings apply? You spent less on the exhibit, but you have a short warranty (or none) and a difficult process to take care of the repair or replacement.

What if you simply can’t spend that kind of money on an exhibit? Then what? You do have several options, such as putting up a low-cost, high-impact graphic back wall, or renting an exhibit at one-third to one-half the cost of purchasing a new custom booth. Or you get creative with a minimalist approach in the space and make something else happen there that attracts visitors and generates leads.

New exhibitors looking to buy should take a look at industry averages, which will help prepare you when you go shopping. For instance, in Europe, custom exhibit costs average 250 Euros – 450 Euros per square meter. It means communicating your needs and budget clearly to your exhibit house, and letting them use their experience and expertise to bring you a cool booth for your budget.

Finally, your exhibit needs to be designed and fabrication so that it can be dismantled and packed into custom-jigged crates for shipping and protection. Your house usually doesn’t need that!

All of those items – design, fabrication, graphic design and production, crating and the rest of the ball of wax – means that yes, your exhibit can end up costing “a lot.” But if you are prepared you can budget for that great exhibit and get it when you can afford it. If you need something sooner, work with an exhibit house and a limited budget to get what you need and make it fit your budget. Or invest in pieces over time so that those upgrades happen more gradually.

In any case, the more prepared you are with valid and realistic pricing information and a decent budget, the better your exhibit and the better your tradeshow marketing experience.

Lah-Cal for exhibition stands and more – mice@lah-cal.com